Being almost two decades into the internet revolution, you must be aware that we are in the golden age of E-Business! The World Wide Web has opened up so many opportunities for us that we have barely scratched the surface of possibilities.
Coming into the 21st century, it is now possible for a local business to explode and reach out to the whole world, building their brand, increasing sales and profits exponentially within mere few years. There have been several success stories of businesses that have cherished through the power of internet and here are some reasons why you should join the race too!
1. Goodwill Building
A website of your business in today’s times does a lot to increase your brand name and build trust and goodwill among your existing and potential customers. Through appropriate social media marketing and content marketing you can educate the market on why they should trust you, what is it that you do different from your competitors and so on. Building credibility is what the old companies spent decades and boatloads of cash for. With a well-managed website of your business, you can do it a hundred times more efficiently.
Sales, sales and sales! A lot of sales is the only thing on your mind when you start a business. Your goal is to expand your sales as much as you can, with as little money and time, spent as possible. A website is the most effective way to accomplish that goal. You can bring in more and more visitors on your website through proper advertisements and pitch them your product, convince them to buy and accept payment then and there. With the potential of grabbing customers from all over the world, it is a golden opportunity.
As modern businessmen, you always know that to grow your business, you need to create value for your customers in one way or another. Already working on making your products good, you can increase value to your customers by providing them with convenience. Convenience of shopping at their very own homes, at their very time, at their very own payment mode preferences will really be a loyalty catalyst to your customers. They’ll want to keep coming back!
Marketing through website, you would always be able to accurately track your Return On Investment on your marketing expenses. The problem with expenses on advertising through posters, banners, billboards etc. is that you can never know how many customers actually came in on seeing those ads. With websites you can know how many customers came to you through what mode of marketing, which visitors came through affiliate marketing and which ones through website advertising. You can know your exact cost of customer acquisition. This way you can market more effectively.
The thing about internet is that it is accessible at any point of time in 24 hours and at any pace in the world, no matter how remote. So your business is accessible to the potential customers and the market exponentially expands! New possibilities open up and new prospects start coming to your door instead of you going out to find them!
E-Marketing is the new rage in the area of marketing. Highly cost effective, with high yielding results, it has taken traditional marketing methods by storm. You can decide and develop a proper strategy to market your website and bring new visitors to your website. You can promote new events and products to specifically the targeted people you want through social media marketing.